The Bōkun Habanero snacks by Tohato feature an adorable mascot named Habanero-tan, along with fellow spicy characters like Jalapeño-san. These cute figures, designed after young girls, were created by Japanese fan artist Shigatake and have become popular with a wide audience. Due to her popularity, Habanero-tan has been depicted in varying styles by different Japanese artists, some with suggestive themes. Also, the girls are sometimes shown in a cute, but uncomfortable, pose sitting on the toilet after eating the spicy habanero chips, highlighting the uncomfortable consequences of eating excessively spicy food.