Baek Yujun, a CEO, is a chaebol with a handsome face that inspires admiration and interest from others. Unfortunately, he has no experience in dating, but that changes when he has a fateful encounter with Han Heewon. Yujun falls in love at first sight, but his earnest approach is met with a blunt rejection from Heewon. Undeterred, Yujun refuses to give up. Heewon has been hurt in the past and has sworn off dating, instead choosing to run a hair salon with his manager. When the salon falls on hard times, Yujun steps up to help, slowly winning Heewon's heart in the process.